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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. bazaarvoice. millennial media. retail content. social graph. social media.

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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Personalization.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Looking to add a dose of cuteness to your social posts? A fashion retailer showing how to style a trendy piece?

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Live here at the SpreadFast Social Lounge is our. good friend Cindy Kim , Head of Social Media for JDA Software.

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