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Trust in 2012: 4 Implications for Social Media

Dave Fleet

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

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When The Going Gets Tough

Twist Image

I did a short stint in a service-based industry that made me miserable several years ago. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. service industry.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Coverage in industry publications is a powerful form of word of mouth typically reserved for brands doing something truly noteworthy. The reality? Blog posts , press mentions and earned media.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Let your readers know! Social media is a great way to make more in-real-life contacts. Get more from your presentations.

ROI 191
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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. ” Using Sprout’s Brand Keywords, Aaron monitored hashtags to track down UGC that meets brand style guidelines and resonates with the industry as a whole.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Web plugins like Bazaarvoice offer a simple way to add a gallery of all your UGC to your website. But, marketers can do much more with UGC to drive engagement and sales. But it’s not just about generating efficiencies.

UGC 222
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The Social Media ROI Debate

Webbiquity SMM

According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. Why you can’t calculate an ROI in social media – and that’s okay by iMedia Connection.

ROI 193