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Trust in 2012: 4 Implications for Social Media

Dave Fleet

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). Use social media as a conduit and a connector.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. The reality? What are some examples of word of mouth marketing?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Highlight your company’s community involvement. Let your readers know! Social media is a great way to make more in-real-life contacts.

ROI 191
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%.

UGC 224
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Jay: You are. All the good ideas might be out there.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Twitter 257