Dave Fleet
FEBRUARY 2, 2012
Unlike in other countries, trust in media remains steady; in fact it was the only institution to see trust rise in the last year in Canada; possibly partly because the definition of “media” is changing and because the media is beginning to be seen as leaders in breaking news, rather than followers in reporting it.
Sprout Social
SEPTEMBER 30, 2021
The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Below we’ve highlighted real-world examples of selling on Instagram and why they work. This post from Allbeauty is a straightforward example of selling on Instagram. Businesses shouldn’t be shy about selling on Instagram anymore.
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Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas. Highlight your partners.
Proactive Report
FEBRUARY 20, 2011
Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. Steaz Organic Tea is another good example. Top 10 Metrics used by CMOs. 2010 2011.
Webbiquity SMM
AUGUST 23, 2010
For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking. Though a few of the examples are vague or misleading, most are compelling.
Convince & Convert
AUGUST 2, 2012
We can use Peter Shankman’s example. Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together.
Dave Fleet
SEPTEMBER 28, 2012
Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.
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