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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. bazaarvoice. consumer reviews.

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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. Product photos and promotions. No secrets or surprises here. It shouldn’t be.

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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

31% read online endorsements, reviews or recommendations. These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). Once created, these profiles provide better, more relevant customer engagement.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). we’ve got large enterprises that we serve in the retail. our thought leadership and really engaging with some of the. going to review your blog. management software.

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