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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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The Ever-Evolving Consumer Evolves (Again)

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I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. consumer reviews. peer reviews.

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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

31% read online endorsements, reviews or recommendations. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts.

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When The Going Gets Tough

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It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. Tags: bazaarvoice. He became beet red and didn't say a word to me. I felt very bad. Going out of business sale. Think about thriving. Are you thriving? entrepreneur.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

we’ve got large enterprises that we serve in the retail. going to review your blog. Ian Greenleigh from BazaarVoice. Cindy : So JDA Software is one of the leading providers of supply chain. management software. They’ve got global offices everywhere, and. manufacturing and travel transportation markets. We’re.

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