Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. soldiers on.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. You’re not going to get someone to buy that many times unless they feel connected to a brand ”. Here’s how it works. The result of these campaigns?

UGC 48

UGC Bazaarvoice Products Retail 48

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 111

Instagram Bazaarvoice Retail Feed 111

Twist Image

MARCH 21, 2012

It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. Tags: bazaarvoice. He became beet red and didn't say a word to me. I felt very bad. Going out of business sale. Think about thriving. Are you thriving? entrepreneur.

Bazaarvoice 105

Bazaarvoice Airlines Retail System 105

Convince & Convert

MARCH 15, 2012

week that they are going to do a new iteration of brand pages on. When you look at what Facebook has done and they’ve kind of built every feature under the sun, and you look at what sort of the strategy that Twitter looks like they’re taking where now there are going to be brand pages, they’re headed down that path.

Software 118

Software Education Team Social Media 118