Waxing UnLyrical

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ 3 Ways a B2B Software Company Improved Its Integrated Communications.

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The Brand View When Looking For a PR Pro

Waxing UnLyrical

Tip: I have many years of direct B2B sales experience. Tip: You had better research your potential client. And research me. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. I had been given a test drive of Vocus which some of the applicants used.

Brands 177
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Should You Use a QR Code?

Waxing UnLyrical

Here’s a tip: do your research. Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? What’s in it for them? There’s one question you’ve got to ask yourself and it’s not, “Do you feel lucky?”.

SMS 264
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How to Best Work With a PR Pro

Waxing UnLyrical

We then put together a list of categories for media that I was asked to research and get details for … what what what?! He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Since I had done this already, I thought that was fair.

How To 191
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Talking #measurePR with Sandra Fathi

Waxing UnLyrical

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Techalone can’t solve the measurement issue.

Airlines 217
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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Some of the most effective keyword research tools include Moz, SemRush, Ahref, etc. Conclusion.

Content 187