B2B Marketing URL White Paper 
Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.
Oktopost
APRIL 14, 2023
Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.
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Buzz Marketing for Technology
MAY 18, 2009
There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.
Socialmedia.biz
JULY 23, 2017
After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.
Socialmedia.biz
JULY 23, 2017
After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.
Hootsuite
MARCH 16, 2023
While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?
Oktopost
OCTOBER 26, 2020
Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.
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