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Post Performance Report: Brands transforming social customer care

Sprout Social

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. A reminder that even B2B social customer care should be person-first.

Report 66
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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. The Balancing Act.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. Or is this just creepy?

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. It’s no longer an option for marketers—it’s a must-have.

Loyalty 275
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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Most CDP providers design for marketers as end users, rather than IT departments. Who Is a CDP For?

Data 110
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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279