Sprout Social
NOVEMBER 2, 2023
Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. The map defines the current journey into four stages.
Convince & Convert
SEPTEMBER 11, 2011
The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.
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Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.
Keyhole.co
AUGUST 10, 2023
According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Now, get out there and start making some noise on LinkedIn!
Keyhole.co
AUGUST 10, 2023
According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Now, get out there and start making some noise on LinkedIn!
Sprout Social
APRIL 25, 2022
The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram?
Convince & Convert
APRIL 22, 2010
Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. link] A must read for marketing executives.
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