What is a customer journey map and how to make your own [examples included]
Sprout Social
NOVEMBER 2, 2023
Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. The map defines the current journey into four stages.
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