article thumbnail

The Guide To Social Media Marketing Automation

Webbiquity SMM

The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. Twitter, on the other hand, uses hashtags to measure trending topics.

article thumbnail

The complete guide to online social listening

Sprout Social

Quora has become increasingly popular for B2B professionals within the past few years. Tumblr is yet another head-scratcher for many brands. In fact, Tumblr themselves admit that their platform follows the ideology of “anything goes.”. Tumblr allows you to search and follow keywords in addition to specific blogs.

Reddit 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

You have a Tumblr blog as well that contains your Instagram feed , is that right? Maersk Line on Tumblr. So there are many kinds of engagement or interest around the brand. This is a very visual site. Jonathan: Yeah, that’s right. We just keep that nice and clean, only the Instagram photos and nothing but that.

Company 120
article thumbnail

4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114
article thumbnail

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

B2B 100
article thumbnail

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion.

article thumbnail

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170