Webbiquity SMM
OCTOBER 11, 2011
for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.
Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. People won’t use them, and therefore they won’t be used enough to make your content findable.
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Webbiquity SMM
DECEMBER 13, 2011
The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.
Twist Image
MAY 3, 2012
They're on Facebook, Twitter and LinkedIn. For those used to Facebook and Twitter, this is all very obvious. What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable. That's core.
Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.
Twist Image
APRIL 9, 2014
A tweet should be 100 characters (even though Twitter affords you 140 of them). Is our content both findable and shareable to everyone that it needs to be? If there was ever a case for digital marketing to lead all marketing initiatives (B2B, B2C, a small impulse buy or a year-long sales cycle) this is it. I''m with him.
Webbiquity SMM
JUNE 14, 2011
A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!
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