Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.
Webbiquity SMM
DECEMBER 13, 2011
Perform competitive and market research. Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves. Social media isn’t all about you, of course.
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Twist Image
APRIL 9, 2014
I know that people like Tom Webster over at Edison Research is, without a doubt, rolling his eyes. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. edison research. research brief. I''m with him.
Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?
Webbiquity SMM
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.
Webbiquity SMM
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. We research a client’s current competitive and digital landscape , develop a WPO and content strategy, execute, measure and refine.).
Webbiquity SMM
JUNE 14, 2011
Research, through social media, has to fill in much of this gap. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.
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