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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics. Sample this.

Analytics 114
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. Focus groups just can’t compete with situations like this.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

Amanda Perino , Hotel V – Developing engaging content streams across all social media channels. Scott Caldwell , Skills Development Scotland – Developing our B2B social media marketing strategy. Optimizing paid ads to get a better cost-per-click. Jessica Valero-Gil , Adur & Worthing Councils – EVERYTHING!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Charlene Li said recently, social media trades media cost for labor cost. When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it? Social Media is Inexpensive False. Social Media is Fast False.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Maybe it has to do with the size of the item or big ticket item (cost). population. How can you find them? link] RT @jaybaer [link] Brown Ltd. All rights reserved.