B2B Comparison Retail Social Networking 
Webbiquity SMM
MARCH 28, 2011
SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
Buzz Marketing for Technology
JUNE 5, 2013
38% comparison shopped online. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. 36% checked out the brand/manufacturer’s website.
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Writtent Blog
JULY 10, 2013
58% of mobile consumers have used their smartphone for shopping while in a retail space. 15% of time on mobile internet is spent on social networking websites. 41% of B2B buyers access content marketing through a smartphone. 46% of consumers are less likely to comparison shop when using a company’s branded app.
Webbiquity SMM
FEBRUARY 10, 2015
How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ).
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. To really do so.
Convince & Convert
AUGUST 10, 2010
Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). I built my network on chicken appetizers and Bud Light. Every week.
Convince & Convert
MAY 20, 2010
For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.
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