Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.
Webbiquity SMM
MARCH 28, 2011
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
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Sprout Social
NOVEMBER 30, 2023
For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. how the public feels about their brand).
Buzz Marketing for Technology
JUNE 5, 2013
38% comparison shopped online. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.
Writtent Blog
JULY 10, 2013
58% of mobile consumers have used their smartphone for shopping while in a retail space. 41% of B2B buyers access content marketing through a smartphone. 46% of consumers are less likely to comparison shop when using a company’s branded app. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012.
Social Media Strategies Summit
NOVEMBER 28, 2022
According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. We all make mistakes.
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