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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Consumers today don’t search with long phrases.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing.

AJAX 194
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. What is B2B Search Marketing? First, let’s get clear on exactly what B2B Search Marketing is.

B2B 118
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Agile Marketing in B2B

Buzz Marketing for Technology

Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates.

B2B 100
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Nine Expert Marketing Strategy Guides

Webbiquity SMM

Why do they (really) buy from you? 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. When was the last time your organization reviewed processes, systems, departments, and the likes to determine whether they added value to the buying experience?” Who are (really) your best customers?

Strategy 190