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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. Register for the Social Media Training Webinar NOW.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. You need a structured plan to be successful using social media. What is a buyer persona.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s everything from your privacy policy, social media policy to the amount of spam email you send. You may find them listening more than talking when it comes to social media.

Brands 167
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. Register for the Social Media Training Webinar NOW.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Align your social media and marketing efforts to your goals. Even if budgets are tight, find a way to build consistency across the various platforms. Accept it, deal with it and make them count!

Apple 139
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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.