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How to Find Instagram Influencers that Work for Your Business

Hootsuite

Make sure their followers are authentic. To know if an Instagram influencer’s followers are authentic, take a look at their comments and interactions. Follow hashtags related to your industry. On Instagram, you can follow more than just other accounts—you can follow hashtags too. Get the free guide right now!

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How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

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How to use TikTok for business effectively and grow your audience

Sprout Social

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Attract new customers: TikTok is all about creating authentic, engaging content that feels human and personal. The more authentic you are, the better you’ll do on TikTok.

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A Quick Guide to Using TikTok For Business

Later

It can also be helpful to explore the Discovery tab and follow hashtags to see what other businesses (including your competitors) are doing. If you’re a food brand, you may find inspiration from how a fashion brand is integrating their products into videos. A great example of this is fashion blogger, @thefashionheist.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss.

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How to Run a Smart Social Media Takeover

Hootsuite

Ethical fashion brand Everlane teamed up with Teen Vogue beauty editor and stylist Michelle Li for her expert advice on how to style their threads. But sadly, her internship will not including attending the upcoming Rugby World Cup ???? Going local in the travel context lends authenticity as well as diversity. y pants for a ????

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7 Great User-Generated Content Campaigns

Pixlee

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.