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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences.

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Understanding The Basics Of Instagram Social Listening

Keyhole.co

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. Building rich, low-noise queries is easy and doesn’t require you to be an expert in Boolean search.

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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention. These campaigns help Starbucks generate excitement and engagement among its followers. They also promoted the second season of their popular video campaign Upstanders.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. For Universal Standard, this meant creating beautifully made, well-constructed basics for women of all sizes.

Brands 134
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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. How will my campaign help solve their problems?”