Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social listening can help you uncover influencers who already love your products to create authentic partnerships. Then, dig in further.

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Examples Social Media Sentiment Influencer 122

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. What Is Social Proof In Marketing? with only a handful. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Our three panelists echoed this sentiment. Learn more here !

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Influencer Campaign Marketing How To 98

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Track social sentiment in real time. Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. What do they say in the posts where they don’t tag you?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

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Report Atlassian Brands Sentiment 66

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such direct engagement with the customers gives your business a transparent and authentic brand image. You will be redirected to the above page.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

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Consultant Social Media Drupal Content management systems 265

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Case Study Activities Study Campaign 79

Sprout Social

OCTOBER 14, 2021

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. These connections can’t be bought or earned with one-and-done campaigns. Let your brand purpose speak for itself.

Brands 136

Brands Authentication How To Apparel 136

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. You can go for the authentication process by clicking the Authenticate button below your profile name in the account dashboard. from the Listening & Campaigns tab. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Influencer Tools Marketing Software 113

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. Prioritize accessibility throughout your marketing campaigns. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment.

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Tips Sentiment Marketing Real Estate 126

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. If sentiment is trending up or down.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Instead of feeling salesy, content feels more authentic and organic. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 128

Brands ROI Authentication UGC 128

Keyhole.co

MARCH 26, 2024

This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. How does LEGO measure the success of its social media campaigns?

Construction 52

Construction Social Media Strategy Collaboration 52

Ignite Social Media

AUGUST 28, 2023

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. Above all else, craft your response with transparency and authenticity.

Influencer 78

Influencer Brands Travel Sentiment 78

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). — Slack (@SlackHQ) February 22, 2022.

Examples 111

Examples Brands Sentiment Reputation 111

Hootsuite

JANUARY 22, 2020

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Or, maybe they’ll inspire content for your next marketing campaign. People appreciate authenticity and want to feel like a real person is engaging with them. Take another five minutes to analyze your findings.

Social Media 145

Social Media HootSuite Template Templates 145