Ignite Social Media

MARCH 18, 2024

” The trust and closeness Duke’s social team has with players shines through authentically in their feed. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant. 32 Signs You Might Be a Social Media Marketing O.G.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. atagonia – ?️atagonia.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication.

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. To make your program as effective as possible, here are key steps to consider: Engage your social community.

Discount 41

Discount UGC How To Apparel 41