Authentication Brand Monitoring Communities Social Media 
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.
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Keyhole.co
JUNE 19, 2023
Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.
Sprout Social
FEBRUARY 13, 2019
The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.
Sprout Social
MARCH 26, 2020
As many brands pause more traditional advertising, close retail locations and scramble to put new infrastructure in place to support working from home, supporting customers and audiences falls more and more in the digital space. We’re all in this together, and the opportunity has never been more ripe to try something new. Tito’s Vodka.
Webbiquity SMM
APRIL 12, 2022
A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.
Firebelly
JANUARY 13, 2010
People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Note: The biggest offenders Ive noticed seem to be those who like to consider themselves "social media savvy" and think they need to be everyone at once always.
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