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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application. What does it all mean?

Airlines 210
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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. In 2010 58 million people in the U.S.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. Video Creates Peer Pressure. But I disagree.

Video 60
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Snapchat: Snapchat only has a mobile app and no web application yet. On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Here are some social video marketing tips for you.

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TweetChats #socialmedia

Diva Marketing Blog

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Although #socialmedia is structured around 3 20-minute segments each with a unique question, it was fascinating to watch the sidebar conversations occurring simultaneously. The questions: #1. here are my take of the highlights.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. The quick fix of mirroring an online site for mobile applications won’t help here. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Mobile 197