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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. media company.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. No kidding!

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. People will be able to follow their friends on these websites and mobile apps.

News 97
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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out. How many marketing bloggers do you think wrote something today hoping that you’ll read it.

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