Akamai Marketing

SEPTEMBER 10, 2013

Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MAY 19, 2015

This is one reason why Apple’s early emphasis on design caught on with early adopters, they loved the elegance of the product and interface, the art of the experience. Early Adopters Are Attracted to Art, Emotion and Adventure. Perhaps more than any other target market, early adopters are pulled in by emotion, art and adventure.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

SEPTEMBER 13, 2011

An impassioned audience cares less about price and more about how they feel about the product (think: Apple). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Interested in a community vs. an audience? Audiences can be purchased : Think about buying an email list or a direct mail list.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JUNE 26, 2012

Examine the differences between two of the world’s most dynamic companies, Apple and Google, through the lens of employment and you’ll see the differences between implementing social values and not. Compare that with Apple who has no social presence and whose culture of secrecy is well documented.

Social Media 163

Social Media Case Study Apple Collaboration 163