Trending Sources

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. Google recognizes the importance of accurate local data, and its My Business API is quickly becoming an immense value add for multi-location organizations across a variety of industries. highlight to tweet). Verification. Review Response.

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Three F-Commerce Techniques That Actually Work

Convince & Convert

If you’ve been following the latest f-commerce  news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.

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Augmented Reality for PR and Marketing Pros

Spin Sucks

Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. Unless you are a marketing or PR pro who also has amazing skills with API development, particularly around camera data, this is not a DIY project. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. One of the things we talked about was augmented reality. Watch.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites.  It has a nice workflow and automation features to help track and respond to mentions. Is all that social media activity paying off?

The Real Pokémon Go Business Lessons

Geoff Livingston

The third party tracker makes a ton of sense, but like other social communities such as Twitter and Facebook that began with open APIs, Niantic has already shown a penchant to crush successful secondary apps. If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this.

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Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

API for third-party access – allows integration of other tools to your marketing automation tool. For example, for this retailer it makes perfect sense to send an initial offer in the very first email. If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. Well, this guide will help. Click To Tweet.

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Using Competition to Drive Brand Engagement

Spin Sucks

Goal: As a multi-channel home furnishings retailer, Crate and Barrel sought to drive gift registry creation and engage consumers online. How it worked: Participants were required to create a Crate and Barrel gift registry through the Strutta API. Today’s guest post is written by Natalie Sisson. Let’s face it, humans are competitive by nature. So what does that mean for you?

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. Frequency and Device rules will be available within Power Editor and the Ads Manager, but all other rules will need to be accessed via the API. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Facebook API data. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. Let’s take a look. 1.

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What Pinterest’s Updated Policies Mean for Marketers

SocialFish

“Because Pinterest does not have an API, the only way for third parties to date to gather data was to scrape the data off of Pinterest to determine metrics such as followers, repins, likes, etc. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. Paying Pinners. Accessing Data. Contests. What This All Means. What Can Your Brand Do?

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API. The script requires your own Twitter API key (which is pretty easy to get), and provides easy-to-follow set up instructions. You can use it either standalone or with Twitter API authentication and it can be setup up for continuous collection (you can collected around 35k tweets before it fills up). ← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. Trending Stories. “). Print Story.

How badges help news websites build community, make money | Poynter.

www.poynter.org

If one central system could manage user identity and browsing history, each site could access that data through an API and award its own badges based on its own criteria. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. But I think it’s worth it.

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What the Future Holds for B2B Social Media Marketing

mashable.com

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Google Introduces API Console 5 Website Designs That Blew Us Away [. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Social media is capable of so much more.

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Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Get serious with Hashtags.org Hashtags.org uses Twitters own API to bring you all sorts of data about hashtags: A definition of the hashtag Related terms Related tweets Trending times for the hashtag Top users And more, depending on whether you’re using their free or paid version. For a local retailer with one location, well, what’s the point of all this? know, this is really obvious.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Jesse Stay is a consultant who specializes in the integration of social APIs such as Twitter and Facebook. If you are writing your own using the Facebook API you have to do it through a second application you would create. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. Scroll down to the end of the post for details on how to win.

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. This is all based on the company’s relationships with more than 50 publishers–retailers such as Best Buy and Macy’s–which gives Spotzot access to shopper interests and search history.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Not many, right? link] [.]

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Integrating sharing into the site — via Facebook’s Open Graph API — effectively closes the data loop by asking a person to connect with a website the first time he or she chooses to share something. Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. November 8, 2010 David A. David A. Billion Wort.

7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

Here’s where a little API knowledge is helpful, and why you’re going to want to read my next book that comes out in a few months. You can browse this manually or use the Facebook Graph API to tally it automatically for you (with very little effort). Perhaps you could create these real life places for them as part of your strategy. Here’s why it’s powerful.

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First Look: Starbucks Digital Network Is Here

mashable.com

Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.

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What to Consider When Building an In-House Social Media Team

mashable.com

Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team?

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HOW TO: Gain Twitter Influence

mashable.com

Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! To learn how to measure influence, visit [link]. Period.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Data in multiple companies from manufactured, supplier, retailer, to consumer. Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Social data is overwhelming. Social Analytics Intelligent. Not here, yet.

7 FBML examples to rock your Facebook fan page.

blog.webdistortion.com

If however you haven’t yet dipped your toe in the water of the Facebook API, or indeed haven’t actually needed to – there are some snippets of FBML which prove to be mighty useful when creating custom Facebook Fan Pages, and can easily and quickly out of the box be used with the FBML widget, which adds an extra much needed layer of customisation to an existing Facebook fan page. More details on the format of the API request available here for FLV and here for SWF. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. FBML needed. Update. Marketing Age.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits. And there certainly are Yahoo APIs, but I think that the company kind of got complacent with portals. Phil: Sure.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

So, we’ve got that trajectory where as we get, for example, into retail banking, which is a big area we see for this. So, the retail bankers, as we sign some of these guys up, we’re going to be building out the consumer retail banking feed. Jay: Are you going to publish an API of Spark Score? This episode features Richard Owen  of Satmetrix. Read Listen Now.

Advertisers Embrace Facebook, Other Social Networks

Pamorama

They will become even more popular as Facebook introduces the Open Graph API , enabling branded social experiences to occur anywhere on the Web. The viability of social media advertising was reinforced during the holiday shopping season, as many retailers turned to social media destinations like Facebook and Twitter to bolster their efforts to reach potential shoppers. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 billion when all expenditures are tallied, a year-over-year increase of almost 4%. and in many other countries. Please leave a comment!

Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

In fact, you can now send gift cards from retailers and merchants like the Gap , Pottery Barn , Barnes & Noble and Starbuck’s. Friendgiftr’s one-of-a-kind network is the first and only social media-based online storefront to offer actual purchasable retail and restaurant gift cards to hundreds of millions of social media site users. Now you’re in luck. That’s it.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits. And there certainly are Yahoo APIs, but I think that the company kind of got complacent with portals. Phil: Sure.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago). link] #retail [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Launch Partnership Do You Like How I Look In These Jeans – Social Curation | facebook [link] [link] Aaron Zwas Does this outdo Levi's excellent use of FB? 500+ TV channels.