Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Google+ Communities Yay or Wait and See?
DECEMBER 9, 2012
I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business?
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?
API Widget Economy: Social Media Business Podcast
NOVEMBER 3, 2009
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Ebay API. Amazon API. Etsy API. Previous Shows.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge. Community building. We talk a lot about the importance of building communities online. In a community, the members know things about each other — their interests and experience. Better crowdsourcing.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support. Report an Issue with Confirming Your Facebook Account. Removing Information from Facebook’s Database. Report an Issue with Webcam Videos on Facebook. Problems with iOS 6 and Facebook.
Facebook Unveils the Most Powerful Social Ads of All Time
Convince & Convert
AUGUST 13, 2013
If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Users, in turn, can like, share and comment on them. Bing and Google.
How To Create the Perfect Facebook Fan Page
Techipedia: Tamar Weinberg
DECEMBER 1, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.
Cost-Efficient Facebook Marketing for Small Business
APRIL 17, 2012
One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. This means that is always up-to-date with changes within the community. Experiment with Facebook Ads.
Spy on Your Facebook Competitors with HyperAlerts
Convince & Convert
APRIL 5, 2011
The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship forgot. But now that Twitter is clamping down on API access and trying to have their cake and eat it too, the next frontier for API-driven frosting is on Facebook. Get a HyperAlert.
Digital Sharecropping – Why Most Facebook Customization is Wasted Effort
Convince & Convert
OCTOBER 27, 2010
The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. After that, all touch points between the brand and the fan are conducted in the Facebook News Feed.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube.
Social Media Updates: July
AUGUST 7, 2016
Facebook. Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. Twitter.
3 Tips for Maximizing Engagement With Facebook Likes and Shares
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If the user is already logged into Facebook, this is a one-click process.
Promoting an API – Etsy offering basic programming classes…
The Way of the Web
FEBRUARY 14, 2011
A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items. Pipework by Matius Kalisky on Flickr (CC Licence).
iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?
JULY 4, 2012
I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. It can’t be a purely RSS play as we need gadgets/widgets for API only based services. Really grumpy ! How did you come to this decision? .
22 Twitter revenue streams – monetizing tweets
APRIL 13, 2010
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Someone tell Facebook too. Twitter never ever seems to reveal numbers – members, time online, API calls, ditched accounts – so a nice big expensive report would probably sell very well. One, should we monetize other people’s activity?
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
Klout – One word that has created a very big buzz in online communities. But to many members of online and offline communities, Klout matters because they simply believe it increases the power of their influence. When registering with Klout, you simply authorize Twitter or Facebook to connect to your own Klout account. The same applies to Facebook. 2. Klout. Klout.
Interview with Community Manager: Robyn Tippins from ReadWriteWeb
Social Media Citizens
FEBRUARY 16, 2012
Robyn Tippins is a community manager at ReadWriteWeb with 15 years online marketing experience. Also she is an Author of Community 101 book. You can follow Robyn on Twitter , Linkedin or Facebook. G: How did you build your experience as community strategist? R: I began as a volunteer on AOL back in 1996. Just make sure that whatever you do fits into your community.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
The simplest way to describe Kred is Transparency , Relevancy & Community. We all have influence – Community Influence. Kred identifies communities within the greater networks. Communities are determined based on your bio, filters of lists, follow lists, and your shared content. The insight gives you a deeper look into how you perform in your communities.
3 Ways Facebook is Killing Your Website | Social Media Marketing.
Convince & Convert
AUGUST 3, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Bingo!
The Real Pokémon Go Business Lessons
AUGUST 3, 2016
Pokémon Go may be too big to fail, but how many brands can really afford to anger their customer communities like this? If there was any lesson learned from the social media era, it was listen to your community. When I see a successful community launch, I am not interested in copying its marketing tactics, though it is always helpful to see what worked. Customers are revolting.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
” In the post Is Klout doing more then Using Facebook to inflate their numbers? Similarly, if you selectively only give out one Facebook Like a week and you choose to do so for my content, that is much more meaningful than if you Like 50 times a day. Klout clearly does not understand the core strength of Social Media which is Community. “Once upon there was a brand.
Social Media Training: 3 Day Intensive Advanced Class
APRIL 29, 2012
Facebook personal profile and a LinkedIn or Twitter account is assumed. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School and she has been managing virtual communities since 1989. Understanding Facebook, Twitter, LinkedIn optimisation. SEE MORE on ABOUT PAGE. Please enquire. DAY ONE. Morning.
Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Here’s the video version of my take on this , also ironically created on Facebook.). Image via BigStockPhoto.com. Where’d the numbers go?
Sydney Social Media Course – 3 Days with Laptop
JULY 2, 2013
Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Facebook personal profile and a LinkedIn or Twitter account is assumed. Understanding Facebook, Twitter, LinkedIn optimisation.
3 Top Challenges Facing the Social Content Curator
JUNE 30, 2016
Nowadays, the majority of peer-to-peer content sharing takes place private networks such as Whatsapp, Facebook Messenger and WeChat. In addition, the social media app ecosystem is growing in scope all the time, with APIs making it possible to access our social feeds from any number of clients. Post by Adi Englander. If you succeed with these tactics, the rewards will be major.
An Early Look at Facebook Open Graph Protocol Integration on News.
APRIL 26, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.
Monday’s 5 Social Media Must-Reads
APRIL 11, 2011
The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Using Tools & APIs To Track Your Social Media Strategy. Critically Undervalued Social Media Success Metrics. Mmmmm).
5 Things You Need to Know About Google’s Mobile Changes
Convince & Convert
MAY 1, 2015
The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. Developers need to implement the App Indexing API into the mobile app to get started, and then annotate their website pages with app links that can be opened in the mobile app. Continue the conversation on our Facebook or Google+ pages.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. It’s what I use to track my Facebook and Twitter profiles. Once connected with my Facebook fan page and Twitter account, Raven Tools starts to monitor growth of fans and followers. Here’s what they told me: Shannon Paul. still do this with myself much of the time.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
On networks like Facebook and Twitter, engagement is less than 0.1 Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook (source: Selfstartr ). Build your community. Our top goal is to build and nurture an engaged community of Buffer users and supporters. Try sharing your Instagram posts to Facebook. Those are huge numbers.
PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake
The Realtime Report
NOVEMBER 29, 2012
The uneasy relationship between Twitter and the third-party developer community has been well documented. In a discussion of the case inside a Facebook group of social marketers, marketing strategist Neil Glassman wrote, ”Has Twitter taken advantage of its clients? The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.
Who will win the video app wars?
MAY 4, 2015
Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. If Meerkat can get acquired by Facebook or Google, it’s game on. I’m easy to find on both. I’ve been writing this post for weeks. link] />. JoelComm.
How To Schedule Instagram Posts
The Social Media Hat
JULY 7, 2016
The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. The thing is, unlike Facebook, successful Instagram accounts post often. There are other apps that have or soon will have Instagram scheduling capability but unfortunately, due to the way Instagram's API is configured, this is how they all work.
Facebook takes over the Internet
Social Media Citizens
APRIL 22, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Facebook takes over the Internet April 22nd, 2010 by Giedrius Ivanauskas Leave a reply » Share The new ambitious changes on Facebook will seriously affect our Internet experience. We will start sharing our lives not only on Facebook, but all over the Internet.
Three F-Commerce Techniques That Actually Work
Convince & Convert
FEBRUARY 29, 2012
If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.