Dave Fleet

MAY 18, 2011

For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. Let’s compare a few stats between Compete and Google Analytics, and see how things look. Google Analytics: 14,972. Case in point.

Compete 314

Compete Analytics Sites Google 314

Dave Fleet

NOVEMBER 15, 2010

Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Google Analytics integration. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 31, 2011

The vendor-focused nature of much of the book means that it will be out-of-date before long – especially as it provides a point-in-time assessment of the market readiness of tools and use-case implementations. Introduction to operational factors, including analytics, work flows, legal and ethical considerations.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. The first five years – 2006-2010 – were catalysed by constant change.

Mobile 105

Mobile Trends Compete Loyalty 105