Sherrilynne Starkie

JANUARY 29, 2018

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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Sherrilynne Starkie

JANUARY 2, 2018

Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Having a solid knowledge of the media industry and good contacts are both probably more important now than ever before, but with industry consolidation and newsrooms downsizing, change is the only constant.

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Sherrilynne Starkie

JANUARY 22, 2019

Even breaking it down by industry, it’s clear how important links are to ranking position in Google. 4 Twitter is developing new analytics dashboards. The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking. SEO remains an important part of digital marketing communications practices.

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Sherrilynne Starkie

MARCH 2, 2020

Analytics software, such as BuzzSumo or Meltwater, can also give you this insight. Returning to our software industry example above, let’s say your product is a payments app. While getting coverage in C/net, Tech Radar or IT World Canada would be awesome, Payments Journal or PaymentsSource cover your industry more closely.

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Sherrilynne Starkie

JANUARY 20, 2020

You have no digital analytics to show you who saw it or if anyone was moved to act upon it. For example, if you are in the tourism industry, you’ll want to know when people are talking about cool destinations so that you can interact with them to build relationships. Look for iterations of your company name and brands.

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Sherrilynne Starkie

NOVEMBER 15, 2018

I’m now following everyone on the social media list.

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