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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Leveraging real-time data during a crisis.

Data 230
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Reply Jay B.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Class 241
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., votes, comments, inbound links) and web analytics data (e.g. Tracking sentiment around a brand and its competitors might be important for a product manager.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s good to know that there are ways to bring Facebook community closer together. Think again!

Marketing 265
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. I mirror your sentiments. Does that make sense?

Questions 161