Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Leveraging real-time data during a crisis.
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