How to optimize your marketing budget: Do more with less
Sprout Social
SEPTEMBER 18, 2023
For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.
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