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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one. Crimson Hexagon.

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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Sign up for a FREE Audiense Insights account and discover the ideal influencers for your brand.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. What words are used in association with our brand? Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Where is this chatter occurring?” investor), Vocus.

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How to Sell Smarter Using Social Insights

Convince & Convert

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Forget Focus Groups.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. It tracks mentions of your brand in 42 different languages. Reputation Management.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.