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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

How are goals and strategies for content marketing changing? Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. The average social media manager in the U.S.

Research 257
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21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Brand24 monitors and gives instant access to mentions of your brand.

Analytics 125
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Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter.

Tools 116
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Tools 84
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. It’s not just about networking anymore.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62
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Maximizing Your Social Media ROI with Analytics Integrations

Oktopost

It’s a 1:1 ratio of creativity and analytics, but the great thing is that each one supports the other. The more creative you are with your marketing efforts, the stronger your analytics will be; the better your analytics, the more you can orient that frenetic creativity toward your target audience. Centralizing your efforts.

ROI 62