Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Oktopost

APRIL 22, 2019

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Jon Loomer

AUGUST 29, 2018

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. Audience Segmentation Analysis. Recently in this location.

Facebook 166

Facebook Travel Mobile Comparison 166

Buffer Social

AUGUST 9, 2016

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” billion of which access the social network via mobile devices. Mobile News Feed. As Jon Loomer reported : Your ads will no longer be rejected for having too much text.

Advertising 40

Advertising Facebook URL Campaign 40

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement.

B2B 144

B2B Survey ROI Metrics 144

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96