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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. From your search stream, you can save content directly to Streamnotes, Evernote, Onenote Pocket, and more for research and future reference.

Hashtag 91
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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Instead, LEGO keeps touching base with various pop culture references and fan favorites. Instagram: 10.3

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B2B Social Media Strategy for a Post-COVID World

Oktopost

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. Create Community. Good content brings people together.

B2B 136
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9 Social Media Competitor Analysis Tools That Will Help You Win

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Yes, they may engage with content on LinkedIn or Twitter but more often than not, Facebook is a no go. Refer us to their friends and colleagues because of the great content we have been providing for years that they know and love? You must quit listening to every social media guru touting the next Facebook meme and shiny object.

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Yes, they may engage with content on LinkedIn or Twitter but more often than not, Facebook is a no go. Refer us to their friends and colleagues because of the great content we have been providing for years that they know and love? You must quit listening to every social media guru touting the next Facebook meme and shiny object.

Metrics 60