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How To Create a Memorable and Findable Product or Company Name

WebInKnow

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. download the spreadsheet below to help you calculate).

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Is SEO Still Relevant?

Convince & Convert

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. It’s about amplification and findability now, not just creating smart content.

SEO 60
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Is SEO Still Relevant?

Convince & Convert

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. It’s about amplification and findability now, not just creating smart content.

SEO 60
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The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more.

B2B 117
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28 Qualities of Amazing Content Marketing

Pam Moore

Findable – If your target audience can't find it, it's all for nothin'! Audience Analysis Worksheet (worksheet to help you prioritize your niche). Audience focused – Content must be focused on the reader more so than your own self promotion. Know your audience. Know what they want, need, desire. Avoid them at all cost!

Content 113
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UTM Tracking: The Major Key of Social ROI

Sprout Social

It’s deceptively simple, and once you get set up, analysis is basically hands free. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Tracking UTM Codes for Content Analysis.

ROI 40