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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out.

Mobile 90
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Online Video Is Just As Expensive As TV Advertising

Twist Image

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos. CPM (cost per impression) — pay after your ad has been viewed 1,000 times). However, Influencer Marketing Hub’s analysis states that on average, CPV bidding costs around 1-3 cents per view.

YouTube 107
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Studies Determining The Value of a Facebook Fan

Mindjumpers

This result is made on the basis of impressions generated in the Facebook news feed, where your see the recent updates from your friends and pages you fan. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. million fan base is worth $23.4

Hitwise 255
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Finally, set your bid, budget and schedule.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

The default view of Ads Manager was a very top-level performance analysis. Placements include: Desktop News Feed. Mobile News Feed. Here’s everything you need to know… Click To Tweet. Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. Now it’s built in! is between.

Facebook 114
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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy. Which ones work?

Video 111