Remove Analysis Remove Content management systems Remove Data Remove Research
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. A social media consultant spends a lot of time looking at data.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132
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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data.

Examples 104
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21 Content Marketing Tools to Use in 2014

Writtent Blog

When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. Have you tried any of the content marketing tools on this list? Image credit: semrush. SocialMention.

Tools 111
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Again, some back-of-the-envelope math suggests they won’t.&# - Erik Sass , News Analysis: Even Apple Can’t Save Newspapers “Editors have been telling us for years that people won’t read long stories online. Yet they will read 1,000-page novels on their Kindles. What Horrible Things Did Time Magazine Do in 1964?

iPad 129
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Yes, they absolutely do.

Metrics 103
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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

However, rest assured that if you’ve learned anything about SEO or content quality during your time writing for the web, or engaged in any re-branding efforts, there’s a significant chance a content audit could revolutionize your online presence. Why Content Audits are Critical. Is It Well-Researched?

Content 89