Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Marketing 124

Marketing Social CRM Conference Social Media 124

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MARCH 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

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APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Hitwise 117

Hitwise Content Blogger Consultant 117

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SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 150

Social Media B2B Strategy Consultant 150

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SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

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MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google. How can I help you?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

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SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. That would be interesting to see how similar each list is.

Social Media 143

Social Media Strategy Social CRM Consultant 143

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AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. How can I help you?

Social Media 150

Social Media Strategy Influencer Social CRM 150

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JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

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FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

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APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook?

Foursquare 152

Foursquare Analysis Consultant Mobile 152

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APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. link] re social media. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. good read.

Metrics 117

Metrics Social Media eBook Social CRM 117

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APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I've been thinking about making it my conference travel/presentation device. Funny, but I'm sure designers would disagree.

iPad 138

iPad Content iPhone Wireless 138

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

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FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 119

Social Media Strategy Survey Social CRM 119

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JUNE 8, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? How can I help you?

Social Media 129

Social Media Foursquare Consultant Airlines 129

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

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SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

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SEPTEMBER 20, 2010

For example, an agency’s collective judgment plays a critical role in the choosing of what to say, how to say it, and to whom or when, and through what format, or when managing sensitive community relations, or in selecting a strategic partnership tie-in or when taking an extra-calculated risk to achieve desired outcomes. How can I help you?

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. That’s why I love social media. THAT makes me happy. link] jaybaer Thank you.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How can I help you?

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. Which in theory, we should be using every time we create a new web page for a client (and which, honestly, could be repurposed fairly simply to apply to social media outpost content pieces).

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. link] Ryan McCormack Hi Jay, Thanks for the thought-provoking analysis. I wish I had been able to meet you! Maybe next year.

Social Media 128

Social Media Strategy Conference Eventful 128

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JUNE 16, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. "Are You Slow Enough to Succeed in Social Media?"

Social Media 161

Social Media Strategy Affiliate marketing Company 161