Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? It makes no more sense for a business to shun social media until ROI can be demonstrated than it does to demand an ROI analysis for installing phone lines or email. So much for my thoughts.

ROI 193

ROI Social Media Vocus Metrics 193

Dave Fleet

SEPTEMBER 28, 2012

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about driving people to sign up to receive information over time?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Eric : You guys are the Biggie and Tupac of market analysis. Eric : I do, I do. I would like to maybe shed some light into the inner workings here at Social Pros. Jay : Uh-oh.

Social Media 115

Social Media Groups Groups Team 115

Convince & Convert

MARCH 8, 2012

Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support. Jonathan: And I think really, the whole thing is that the social media, is it a business logic or it is a social logic?

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 10, 2012

Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. You can check out her video profile on the IBM site here. Erin Mulligan Nelson.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257