Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Content Analysis Sports 120

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. It’s social marketing tools provide the ability to segment audiences for campaigns. Klear also brings data analysis on each of these influencers.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here. All rights reserved.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 25, 2010

b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? link] [link] John S Great in-depth analysis! link] loved the example and the analysis. Are people serious?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook?

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 203

Tools Sample Samples Marketing 203

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. Rohrs RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I decided to jump the social media band wagon a couple years ago. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. And yes, Facebook is the leader of my social media strategy. Haha, just kidding.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I decided to jump the social media band wagon a couple years ago. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. And yes, Facebook is the leader of my social media strategy. Haha, just kidding.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm!

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. Hence, the ROI of social media. link] jaybaer You bet Rebecca.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It's not a magic pill.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 28, 2010

What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. The problem is bandwidth. The problem is bandwidth. Great comment.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. Maybe next year.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. "Are You Slow Enough to Succeed in Social Media?"

Social Media 160

Social Media Strategy Affiliate marketing Company 160