Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. so to carve it out is sensible. Eventually, no.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. That would be interesting to see how similar each list is.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 19, 2016

If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. That’s as the ranking changes, as you discover more people in the live analysis. Does it go out and rerun the analysis? Marshall: It will rerun the analysis.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone. I’m not about to banish “social media&# from Convince & Convert.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MAY 20, 2010

link] #in [link] JaxPHILville RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. link] re social media. great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content.

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

DECEMBER 20, 2022

Sprout’s social management features focus on publishing, scheduling and reporting to aid your day-to-day social media activities. Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. Then, it becomes a premium tool.

Social Media 94

Social Media Tools Sentiment Small Business 94

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. Rohrs RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. I implement bit.ly Try it yourself. Looks v interesting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article! But hey, what's wrong with unisex bathrooms?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article! But hey, what's wrong with unisex bathrooms?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I like math and analysis and reality.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It’s more about demand creation. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 161

Social Media Strategy Affiliate marketing Company 161