Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Contribute to the conversation. With this foundation in place, the conversation can naturally turn a bit more commercial (though still not “hard sell&# ). Retweet them.

SM2 189

SM2 Alterian Social Media Influencer 189

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. So why bother?

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. The ability to track conversations regarding your brand (or that of your competitors) around the web is also available.

Cymfony 152

Cymfony Social Media Tools SM2 152

Koka Sexton

MAY 2, 2011

The Social Selling LinkedIn group is over 400 members and many great conversations have been going on around social media and sales. I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together.

SM2 72

SM2 Alterian Metrics Training 72

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

Engagement 45

Engagement Alterian ROI Loyalty 45