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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. Take, for example, budget airline, Ryanair. And as a result, so has the role of social media managers.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. It is important to consider a few key things when evaluating customer loyalty strategies. Loyalty is Key.

Retail 60
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Social is a cost-effective and prompt channel for businesses to connect with their audience. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Social is anything but an entertainment platform. Social media statistics show over 4.26

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

Facebook 114
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 125