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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 109
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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Also, as I’m not familiar with many of the topics, I’ve included lists of blogs created by the awesome people in the respective industries. But where do you start with curation?

Curation 111
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A guide to getting your CEO on social

Sprout Social

For one, our research for Brands Get Real found that 38% of consumers say a CEO’s transparency on social would inspire them to show a brand more loyalty, and 32% would purchase more from that business. But that Fortune 500 stat alone suggests that it’s not really typical for a lot of industries.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

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How To Start A Newsletter

Buffer Social

From his breakdown, we can gather that there are two main categories of newsletters: Curated content : These newsletters aggregate existing content from several platforms and around the web for a specific niche. Original conten t: These newsletters provide in-depth analysis and insights on a concept, industry, or even a single topic.

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

Check out the Goodwill Industries International Twitter account and the Goodwill of Central and Northern Arizona account for an example of how to maintain brand identity across nonprofit profiles. With Sprout’s tools, you can eliminate the time-consuming manual data collection processes in favor of automated, presentation-ready reports.