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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Blog Comments. On an average how many friends/followers do they have and so on. Twitter Followers.

Analytics 350
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Behavior-Based instead of Aggregated Data. But in the social media realm, we haven’t quite gotten there yet. The Official Toothpaste of Social Media.

Metrics 128
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Playing With Paper.li

Waxing UnLyrical

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. Sign out Leave your comment here. &# here’s your answer. pts Settings. pts Settings.

Paper.li 114
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Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. Sign out Leave your comment here. &# here’s your answer. pts Settings. pts Settings.

Paper.li 114
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209
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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. Sign out Leave your comment here. Comment as pts moderator Davina K.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,