Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. As Dharmesh reported , 1,000s of people used the site in its first week. This “two pipeline” requirement is pretty unique to the recruiting industry.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Often, marketing team members, and in particular social media managers, will drive the listening efforts and reporting for your product team. Build trust and satisfaction with customer service and support.

Tools 94

Tools Sentiment How To Team 94

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Online Consumer Engagement Value report idea is a good one. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Definitive List of Video Aggregator Sites (SEO Space): There are a lot of video sites beyond YouTube.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report. I report to Lisa Pearson who’s VP of Brand and Communications. We’ve got so many data points. Ian: Sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114